What can you gain?
- Discover what do users want
- What are the users priorities - What motivates users
- Test your ideas, services, concepts, products
- Get ideas for ”free”: Efficient source for new ideas
- The users do your selling
- Speed up adoption
- Discover unarticulated relevancies
To do
- Prioritize your further development
- Verify your concept
- Understand the consumer
- Find out need
- Get ideas from users
- Identify patterns of attitudes
- Develop concepts with the consumers
- Get feedback on your service
- Discover what the users really want
